Blush Gin Packaging

Blush Gin is one of New Zealand’s most loved gin brands, first rising to fame with its award winning Rhubarb Gin. To explore the next step, we developed concept packaging for a ready to drink range that captures the crafted Blush flavours in a format designed for the casual New Zealand lifestyle. The design uses local botanicals and soft pastel tones to create a fresh, modern look that stands out on shelf while staying true to Blush. Two new bottled variations are also explored: Manuka Honey Gin, celebrating an iconic local ingredient, and an Alcohol Free Gin, opening the brand to more drinkers.

Concept Designs Only