created digital content for Weekender Gin to showcase their new packaging in a way that felt fresh, fun, and full of party energy. Every element of the content was designed to highlight the updated look while keeping the brand’s playful personality at the forefront. Styled with bold visuals, upbeat pacing, the videos captured the spirit of celebration while making the packaging the hero. The result was content that resonated with audiences across Meta platforms, built brand awareness, and positioned the new design as both eye-catching and aligned with Weekender’s youthful, social identity.